Why Brand, You Know, Light Should Not Encourage Glassware

Customers who bought a 30-pk of Bud Light received a complimentary Steelers/Bud Light pint glass up until a few days ago at the store I'm employed at. What a hit! In fact, one regular came in last night and upon being told that the store was out of glasses he adjusted, "Oh, well, back to Coors Light then; Coors Light 30-pk."

Now, I'm not afraid to say it: if it has to be a macro domestic light beer, I choose Coors Light over Miller Lite, which tries to be something it's not, and certainly over Bud Light, which is just a crappier take on Miller Lite that blatantly holds on to cultural distinctions as a way of targeting a loyal market (read hunters and the "get'r done" crowd). But one thing remains true in regards to light, or more specifically, diet beer: it doesn't smell very appealing.

In fact it smells just shy of awful (and some examples hit the mark). I for one don't even bother to pour diet beer into a glass, and neither should you. I find it easier to throw down yellow fizz straight from the container it came in. Finishing 12 ozs of what is essentially an aggregate of light malts, genetically modified corn, rice, a dash of hops extract and forced carbonation is like finishing something equally as bad and difficult.

Which brings me to my point: why brand, you know, light should not encourage drinking from the glass via handing over complimentary glassware to loyal customers. If they're lucky (customers and a bad beer company's employees), Coca Cola or iced tea will be the only refreshments finding their way into the complimentary pint glasses granted to customers over the last few weeks at my place of partial employment. If not, those loyal Bud Light imbibers might finally wake up and smell the...beer, and that just might be bad news for InBev.